Archetipical is a digital art project inspired by the archetypes depicted by ancient myths. In its visual identity, starting from the concept of archetypes - those essential and primordial patterns that regulate our perspectives on the world - I have translated their qualities graphically as basic geometric shapes which can create infinite combinations, making this the main visual code for the brand’s visual identity. The color palette was strongly inspired by liturgical chromies, in particular by red and blue representing the dicotomy between trascendence and carnality, held together by the ocher, for sacredness.
Brand Design
Visual Identity
UI/UX Design