This project was presented on a call for tender for Sergio Rossi's upcoming e-commerce restyling. This design was articulated around two main themes: on one hand we wanted a Fashion Magazine aesthetic, with a vibrant and dynamic typographic footpring harmonizing with full page editorial shootings. On the other hand, to enhance the products showcased on the website, we followed an analogy with the idea of a shop window, adopting a visual code based on transparencies and blurring, to recall the glass of a boutique window, and thin black lines defining its edges. 
Sergio Rossi
UI/UX Design

Digital Design